Calculate retention based on a calendar interval

Our new Calendar Retention setting allows our users to define retention on their own terms - now, you can switch your retention calculations from a rolling time window to calendar interval in just one click. Whether you want to align your retention data to internal records or other analysis tools, you can now create a reliable retention analysis that you and your team can trust to be accurate with your business’s needs.

You might enjoy Calendar Retention if:

  • Your app or service has one engagement a day, so you want to capture the daily sessions that fall outside of the 24-hour window but occur on the next calendar day.
  • There’s a marketing campaign running week-to-week, so you can scale weekly marketing spend based on calendar week retention increasing or decreasing.
  • You need to align your retention metric to a monthly or quarterly calendar interval when sharing out retention performance to investors.

Please checkout our help document if you would like to learn more on how to use Calendar Retention.

changelog Image

Was this page useful?