What is Mixpanel?

What Is Mixpanel?

Mixpanel is an analytics tool that enables you to capture data on how users interact with your digital product. Mixpanel then lets you analyze this data with simple, interactive reports that let you query and visualize the data with just a few clicks.

Our self-serve interface empowers your team to answer questions, no matter their data expertise.


Mixpanel is built on three key concepts: Events, Users, and Properties.


An event is a data point that represents an interaction between a user and your product. Events can be a wide range of interactions.

Imagine you run a cafe where customers can purchases a coffee via an app. Each purchase is an event that can be tracked in Mixpanel.



On the other side of an event is a user — the specific individual who completed an interaction with your product.

Because each user is unique, Mixpanel tracks which users completed what events and marries the two distinct data points by joining them. event.distinct_id = user_profile.distinct_id



You can track additional information about users and events. These details are called properties.

An Event Property describes an event. For a coffee purchase, the event would be Purchased Item and the event properties could be type (in this case a Coffee) and price (in this case $2.50).


A User Property describes a User. This could be their name, email, age, etc.


Next Steps

Now that you understand the basics, we recommend planning the first events you would like to track. This will help you understand what you need to get started.

Choosing these events should take no more than 5 minutes.

Plan your tracked events ->

Already know the events you want to track?

If you already know what you want to track, you can skip planning and start connecting your data.

Connect Your Data ->

Was this page useful?