Overview
The Marketo integration with Mixpanel is a turn-key integration that allows users to export Mixpanel cohorts into Marketo. The integration enables Marketo email campaigns to target users based on Mixpanel cohort data. The cohort export can happen once, or can be configured to dynamically update a Marketo Custom Field every two hours.Permissions
You must be a Mixpanel project admin to use the Marketo data integration.Enable the Integration
In order to setup your Mixpanel and Marketo Integration, you must be an Admin in both Marketo and your Mixpanel project. To set up the integration:- Input yourMarketo credentials (Client ID, Client Secret, Rest URL) in the Mixpanel integration setup flow. Remove “identity” from the url so its rest endpoint when setting up the integration looks like: https://051-pvi-353.mktorest.com/
- Create a Mixpanel Custom Field in Marketo. This Custom Field should be set as a boolean type. Read the Marketo Documentation for additional information on how to set up a Custom Field.
- The new Custom Field will update to ‘True’, allowing you to target users based on the Mixpanel cohort criteria.
Sending a Mixpanel Cohort to Marketo
To send a Mixpanel Cohort to Marketo:- Create a Custom Field in Marketo for each cohort that you plan to export.
- Navigate to Lexicon, then select Cohorts to view all cohorts.
- Select the cohort that you want to export. Click on the three-dot icon on the right side of the cohort.
- Copy and paste the field name associated with the cohort you want to export into Marketo.
- After exporting your cohort to Marketo, the custom field name for all matched users will be set to True.