Tracking Methods


Segment is a CDP (Customer Data Platform) which lets you track event data and route it to various downstream destinations. Mixpanel integrates seamlessly with Segment -- if you use Segment, it takes just a few clicks to set up Mixpanel.

Startup Credit Program

Mixpanel offers $50K in credits to eligible startups (opens in a new tab). Because of our Segment partnership, we're also able to offer startups $50k in Segment credits. This gives startups the runway to use both tools for free.

Once you create your Segment and Mixpanel accounts, you can fill out this form (opens in a new tab) and Segment will get back to you within 48 hours to confirm your credits are applied.

Startup eligibility requirements:

  • Founded less than 2 years ago
  • Raised no more than $8MM USD in total funding

How the Integration Works

In the simplest form, the Segment libraries (“Sources”) generate messages about what’s happening in your site or app, and send them to the Segment servers. Segment then translates the content of those messages into different formats for use by other tools (which we call ‘Destinations’), and sends the translated messages to those tools. The Segment servers also archive a copy of the data, and can send data to your storage systems (such as databases, warehouses, or bulk-storage buckets).

For detailed instructions on how to install and initialize the Segment library please refer to the Segment Getting Started Guide (opens in a new tab).

1. Integrate with Segment

Once you've installed and initialized a Segment library in your application, get your data into Mixpanel by following the instructions for setting up the Mixpanel (Actions) Destination (opens in a new tab)

2. Identify Users

The next thing you need to do is identify your users, so that you can understand what your users are really doing. When you call Segment's identify API (opens in a new tab), Mixpanel will set the specified userId as the Mixpanel distinct_id along with any additional traits that you provide.

3. Track User Actions

Lastly, track your users' actions using Segment's track API call (opens in a new tab).

4. Check for Success

Open up Events View in Mixpanel (opens in a new tab) to view incoming events.

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