Mixpanel MCP Integration

AI-Powered Analytics Through Natural Language

Overview

The Mixpanel Model Context Protocol (MCP) integration enables organizations to analyze product data using conversational AI. Teams can query events, funnels, and user behavior directly through Claude’s interface using natural language, eliminating the need for complex dashboard navigation or technical query languages.

Beta Feature: This integration is currently in Private Beta. See Getting Started to learn how to get access.

Key Benefits

Democratized Analytics

Natural language queries eliminate technical barriers
Instant insights without dashboard complexity
Accessible to non-technical stakeholders

Enhanced Productivity

Reduce time-to-insight from minutes to seconds
Eliminate context switching between tools
Enable real-time decision making

Strategic Value

Accelerate product discovery processes
Enable data-driven conversations across teams
Improve accessibility of product intelligence

Implementation Guide

Option 1: Claude Pro Users (Recommended)

Best for: Teams with Claude Pro subscriptions

Setup Steps:

Navigate to claude.ai or open Claude desktop app
Click the settings icon in the chat text box
Select Add Integrations
Click Add Integration in the new window
Configure the integration:
- Integration Name: Mixpanel (or preferred name)
- Integration URL: https://mcp.mixpanel.com/sse
Click Connect and complete Mixpanel authorization

Option 2: Claude Free Users (Desktop Only)

Prerequisites:

Node.js installed on your system
Claude desktop application
Command line access

Install Node.js (if needed):

brew install node

Setup Steps:

Open Claude desktop app
Navigate to Settings (from window nav bar) → Developer → Edit Config
Add the following configuration:

{
  "mcpServers": {
    "mixpanel": {
      "command": "npx",
      "args": [
        "-y",
        "mcp-remote",
        "https://mcp.mixpanel.com/sse",
        "--allow-http"
      ]
    }
  }
}

Run authorization command in terminal:

npx -y mcp-remote https://mcp.mixpanel.com/sse --allow-http

Complete Mixpanel authorization via the provided link
Restart Claude desktop app

Mixpanel MCP Tools

The MCP integration provides access to all core Mixpanel analysis capabilities through natural language queries:

Analytics Functions

Segmentation: Event counts and unique users with filtering and grouping (run_segmentation_query)
Funnels: Conversion rate analysis across user journeys (run_funnels_query)
Retention: User engagement and return behavior tracking (run_retention_query)
Frequency: User engagement patterns and usage intensity (run_frequency_query)

Data Discovery & Exploration

Project Management: Access projects and workspace information (get_projects, get_project_info)
Event Discovery: Browse all available events in your project (get_events)
Event Properties: Explore properties available for each event (get_event_properties)
Property Values: Discover specific values for event properties (get_event_property_values)
Data Quality: Monitor and detect volume anomalies in data ingestion (get_data_volume_anomalies)

Query Capabilities

Natural Language Filtering: Use complex boolean expressions for data filtering
Advanced Grouping: Segment data by properties with mathematical operations
Time-based Analysis: Analyze trends across different time periods (hourly, daily, weekly, monthly)
Numerical Aggregations: Perform sum, average, and bucket analysis on numeric properties

Getting Started

Beta Access

The Mixpanel MCP integration is currently in Private Beta. To request access, please sign up using this form. Alternatively, you can reach out to your Mixpanel representative.

Recommended Implementation Path

Once you are authenticated, start by asking: “What Mixpanel projects do I have access to?”
Select a project from the response to focus your analysis
Ask any questions about your Mixpanel data—refer to Use Case Examples below if you need ideas on how to get started
Begin with test data to validate functionality
Conduct security review before production data access
Train teams on natural language query techniques
Expand usage across product and analytics teams

Use Case Examples

Channel Performance Analysis

Query example: “Which channels drive the most users?” Business Value: Identify top-performing acquisition channels for budget allocation

Retention Intelligence

Query: “Which channels drive users who retain best?” Business Value: Understand quality vs. quantity in user acquisition strategy

Conversion Optimization

Query: “Show me signup conversion rates by source” Business Value: Optimize funnel performance by traffic source

User Journey Analysis

Query: “What’s the typical user journey for power users?” Business Value: Identify patterns in high-value user behavior for product development

Advanced Analytics

Query: “Compare user behavior across different feature roll outs” Business Value: Measure feature impact and optimize product decisions

Security & Compliance Considerations

Data Handling

Important: This integration enables querying your Mixpanel data through Claude (Anthropic’s AI service). Review your organization’s data handling policies before implementation.

Best Practices

Implement appropriate access controls based on data sensitivity
Monitor usage patterns and data exposure
Consider compliance requirements (GDPR, CCPA, etc.)
Test with non-sensitive data first

Recommended Security Approach

Start with demo or test datasets
Conduct internal security review
Establish usage guidelines for teams
Monitor data sharing patterns

Technical Specifications

Supported Platforms

Claude Pro: Web interface and desktop app
Claude Free: Desktop app only

System Requirements

Active Mixpanel account with appropriate permissions
Node.js (for Claude Free setup)
Modern web browser (for web interfaces)

Integration Architecture

Protocol: Model Context Protocol (MCP)
Connection: Server-sent events (SSE)
Authentication: OAuth with Mixpanel
Endpoint: https://mcp.mixpanel.com/sse

Troubleshooting

Common Issues

Node.js not found: Install using brew install node
Authorization fails: Ensure proper Mixpanel account permissions
Desktop app issues: Restart application after configuration changes
Free user limitations: Remote URL integrations only supported in desktop app

Advanced Orgs & Projects

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