Creating A Tracking Plan
Mixpanel recommends creating a tracking plan based on the key business goals identified from your analytics strategy. It should:
- Be a centralized document that should serve as the source of truth on your Mixpanel implementation
- Define your business goals / KPIs and analytics strategy metrics
- Outline the events, event properties, and user profile properties aligned to your metrics
- Be treated as a living and shared document that is continuously updated with any implementation changes
- Include notes that are referenced across teams (product, marketing, data science, tech / dev teams, etc.)
This will be important for team members who are involved in defining use cases to be implemented in Mixpanel as well as, tech teams involved in the actual implementation of the codes.
Be intentional with your data. Prioritize the most critical data you'll need based on your analytics strategy and KPIs, then iterate. Tracking everything and anything your user can do in your product can lead to unnecessary development effort and unused data.
Define the top KPIs and metrics that will help measure success and inform decisions about your product.
Map each KPI / metric to the steps or actions that users take to influence each KPI / metric. For example, sign up flow will be important when measuring KPIs related to new user acquisition. Consider also the different paths that users can take to achieve the same outcomes.
Breakdown your user flows into events (actions) and properties (context of these actions) in your tracking plan. This will ensure that you have scoped out the data you need to achieve your KPIs / metrics in Mixpanel.
Mixpanel provides the following templates for vertical-specific tracking plans:
- Retail and E-commerce (opens in a new tab)
- Media and Entertainment (opens in a new tab)
- SaaS (opens in a new tab)
- Financial Services (opens in a new tab)
You can also access a copy of a blank Tracking Plan from here (opens in a new tab). Save a copy to your device to get started on your tracking plan.