Skip to main content
Common questions about what Mixpanel is and how to get started.

​
What does Mixpanel do?

Mixpanel is a product analytics platform that helps businesses track user interactions with digital products such as websites and mobile apps. It provides detailed insights into user behavior, allowing teams to analyze usage patterns, measure engagement, and optimize the user experience. With features like event tracking, funnel analysis, cohort reports, and A/B testing, Mixpanel enables data-driven decision-making to improve product performance and growth. Mixpanel offers a variety of ingestion SDKs and import/export integrations to make it easy to collect and use product analytics data across platforms. Learn more about Mixpanel and send your first event.

​
Can I demo Mixpanel?

Mixpanel offers sample datasets representing a range of use cases (including B2B, AI, and e-commerce) to help you learn the platform’s features effectively. To access these datasets, create a Mixpanel account, log in, then select Mixpanel Demo Sample Datasets from the project menu dropdown. You may also book a demo with our team.

​
How much does it cost to use Mixpanel?

Mixpanel offers flexible pricing through the Free, Growth, and Enterprise plans. You can explore the features available in each plan on our pricing page. The page includes a Plan Builder tool that helps you estimate your cost based on projected data usage.

​
Which plans include Experiments and Feature Flags?

All Mixpanel plans include a limited amount of Experiments and Feature Flags usage. Growth plans can purchase additional Experiments volume directly from Organization Settings > Plan Details & Billing. See Experiments plan availability and Feature Flags plan availability for the included amounts on each plan.