Browse by Category
Expand to view categories
Expand to view categories
Analysis & Visualization Terms
Analysis & Visualization Terms
Business Models & Key Metrics
Business Models & Key Metrics
Compliance & Privacy Terms
Compliance & Privacy Terms
Data & Technical Terms
Data & Technical Terms
Data Management Terms
Data Management Terms
Product Development Terms
Product Development Terms
Product & User Lifecycle Terms
Product & User Lifecycle Terms
A-Z Glossary
Active User
A user who interacts with your product within a defined period, measured via event-based tracking as Daily Active Users (DAU), Weekly Active Users (WAU), or Monthly Active Users (MAU).Annotation
Contextual notes added to reports to mark key events—such as releases, campaigns, or anomalies—directly on the timeline.Autocapture
A low-code feature that automatically collects standard user interactions—such as page views, clicks, form submissions, and scrolls—without the need for manual instrumentation.Business Associate Agreement (BAA)
A legal contract that defines how vendors handle Protected Health Information (PHI) in compliance with HIPAA regulations.Business to Business (B2B)
A commercial model where products or services are sold to other companies rather than individual consumers.Business to Consumer (B2C)
A commercial model where products or services are sold directly to individual consumers rather than companies.Board
A collaborative workspace that centralizes saved reports and metrics into a single view for real-time monitoring.Bounce Rate
A metric tracking the percentage of sessions with only a single page view, often used to indicate low engagement or friction in the onboarding experience.Daily Active Users (DAU)
A metric tracking the number of distinct users who engage with your product in a single day, used to measure daily engagement and growth.Data Lake
A centralized repository that stores raw, unstructured data at scale, offering flexibility but requiring transformation before it can be utilized for analysis.Data Warehouse
A system optimized for storing structured data, which can be ingested directly into Mixpanel for fast analysis and reporting.Dormant User
A user who engaged in a previous period but has not performed a key action in the current one, often identified via cohort analysis as targets for reactivation campaigns.Feature Flag
A configuration tool that toggles feature availability for specific segments, enabling targeted rollouts and A/B testing without code deployment.First-party Cookies
A data file stored directly by the website the user is visiting, essential for maintaining persistent user identity and session continuity without relying on external trackers.Formula
A custom expression that modifies or combines data series—such as dividing total revenue by user count—to calculate derived metrics and ratios.General Data Protection Regulation (GDPR)
A comprehensive European Union regulation governing personal data privacy, supported in Mixpanel via dedicated compliance tools for processing and deletion.Groups
A data structure that aggregates user activity by entity—such as companies, teams, or devices—to analyze performance at the group level rather than the individual user level.Health Insurance Portability and Accountability Act (HIPAA)
A United States federal law mandating the security and privacy of Protected Health Information (PHI), accommodated via HIPAA-compliant plans for customers handling medical data.Identity Management
The process of associating events with specific users by resolving unique identifiers, typically using theidentify() method to merge anonymous activity into a unified profile across devices.