Changelogs

​

Databricks Pipeline Integration is now Generally Available

​

What you can do with it

• Works across all Databricks clouds — AWS, GCP, and Azure are all supported
• Date-clustered tables — raw tables use liquid clustering on event_date, so date-range queries are fast without manual optimization
• Static IP support — works with IP allowlisting if your Databricks workspace has network restrictions
• Serverless-friendly — pairs well with Serverless SQL Warehouses for fast startup and pay-per-use pricing

​

Stripe Projects: set up Mixpanel without leaving your CLI

• Provision without context-switching: Set up a Mixpanel account and project from the Stripe CLI. There’s no separate signup flow and no manual implementation.
• Let your agent handle it: AI agents assembling a project stack can now add Mixpanel automatically. Credentials flow directly to wherever they’re needed, with no human intervention required.
• Go from zero to tracking fast: Once provisioned, you get a fully configured Mixpanel project ready to receive events — skip the setup and start shipping.

​

Custom Roles: Granular project-level permissions

• Define precise access: Configure permissions across six categories — Analysis, Feature Flags and Experimentation, Data Management, Data Access/Exports/Alerts, Data Sources and Definitions, and Settings and Notifications.
• Start from templates: Use an existing role as a starting point and adjust permissions as needed.
• Copy roles across projects: Clone a Custom Role to another project in the same organization.
• Assign to project members, service accounts and teams: Custom Roles work with service accounts and organization-level teams for bulk role assignment.

​

Glean integration: Mixpanel insights inside your enterprise AI

• Root-cause incidents faster: Ask “conversion dropped last Thursday — what happened?” and get Mixpanel’s event-level breakdown alongside the deploy log and the Slack thread about the bug, all in one answer.
• Analyze launches in context: Ask how a new flow is performing and Glean auto-brackets the right date range based on when it shipped — no manual date-picking required.
• Put data in reach of everyone: Non-analysts — CS leads, marketing, execs — can get product metrics in the tools they already live in, without learning the query builder.

​

Postgres Connector is now Generally Available

​

What you can do with it

​

Alerts: Take control with scheduling, history, and webhooks

• Schedule when alerts evaluate: Notification windows let you define specific days, time ranges, or multiple schedules with different thresholds, so alerts fire when something is genuinely unexpected — not when your data follows its normal pattern
• Test before you enable: Run a retroactive simulation over any time window to see how often an alert would have fired and at what values, before it reaches anyone’s inbox
• See the full trigger history: Every alert trigger is now logged with the exact metric value at that moment, so you can spot patterns without digging through email or Slack
• Manage everything in one place: The enhanced alerts management hub shows status, last triggered time, trigger count, and sync health for every alert in your project
• Know when alerts break: When a report change breaks an alert, Mixpanel notifies the owner immediately rather than going dark
• Route notifications via webhook: Send alerts to any HTTP endpoint in your stack: incident management platforms, workflow tools like Zapier or Make, and custom dashboards
• More context in every notification: Alert emails and Slack messages now include a trend chart at trigger time

​

Audit Log: Track activity across your organization and projects

• Alerts, Boards, Cohorts, & Reports: Creation, updates, and deletions
• Data management: Event deletions, data exports, and user data requests
• Access & security: User authentication, service account management, and role changes
• Integrations: Data pipeline and warehouse source configuration changes

• CSV export: Download audit logs for analysis
• Event filtering: Quickly find specific actions or changes by event type or user
• Retention: 90 days for Free and Growth plans, 2 years for Enterprise plans

​

Mixpanel MCP: Talk to Your Data

​

What you can do

• Build boards and reports in natural language. Ask a question, get an answer — and a Mixpanel report to go with it.
• Combine behavioral data with qualitative context in a single conversation. Pull up a specific user’s replays alongside their event history to understand not just what they did, but how they experienced it.
• Project Owners and Admins can manage event and property metadata directly through MCP — generating descriptions, verifying data, tagging events, and hiding or dropping properties at scale.

​

Try these prompts

• “In the last three months, which channels have driven the most new users?”
• “User X submitted negative feedback on [date]. Analyze their session replays to understand what happened.”
• “Show me signup conversion rates by acquisition source for the last 30 days.”
• “Generate event descriptions for all of my events in Lexicon.”

​

Feature Flags + Experiments: Now on Go and Flutter

• Go (server-side): Use the Mixpanel Go SDK to evaluate flags on the backend. Choose local evaluation for low-latency use cases, or remote evaluation when you want server-side evaluation with Mixpanel cohort targeting and sticky variants.
• Flutter (client-side): Use the Mixpanel Flutter SDK across iOS, Android, and Web to fetch flag variants, evaluate gates, and automatically track exposure events for experiment analysis.

• Go SDK | Github
• Flutter SDK | Github

​

Metric Trees: Build your first draft instantly with AI

​

With AI Metric Trees, you can:

• Discover metrics you might miss: Surface drivers, bets, and input metrics you may not have considered, organized around your growth model
• Start in seconds: Just enter your company website and an optional description of your business or growth focus
• Get a thoughtful structure: Receive a first draft with your north star, outputs, strategic bets, and input metrics
• Make it yours: Edit the structure and connect nodes to your real Mixpanel metrics

​

Feature Flags: Target users using real-time behavior with Runtime Events

• Onboarding flows: Show tutorial content after a user completes their first action
• Progressive feature unlocking: Unlock advanced features after users complete key milestones
• Conditional promotions: Display special offers after a user makes their first purchase
• Behavior-gated experiments: Run experiments only on users who have demonstrated engagement

• Web SDK: available now
• Mobile SDKs: coming soon

​

Feature Flags: Exposures on User Profiles

• Variant assignment
• Flag type (Experiment, Feature Gate, Dynamic Config)
• A searchable table that loads progressively as you scroll

​

Security Protocol Update: Phasing Out TLS 1.0 and 1.1

​

Updated TLS Protocols Support

​

Updated Mixpanel Cipher Suite Support by TLS version

​

What’s the impact of this change?

​

Commonly Affected Examples

​

How to identify affected users

1. In an Insights report, select All Events as the primary metric
2. Break down by the following properties, depending on your tracking SDK(s)
   • JavaScript (Web): Browser ($browser) and Browser Version ($browser_version)
   • Mobile: Operating System ($os), OS Version ($os_version)

​

Recommended Actions

• Client-Side Tracking: Where possible, we recommend encouraging users to update their browsers or OS to a version that communicates using TLS 1.2+.
• Server-Side Tracking: Verify your server environments are configured to use TLS 1.2+.
• Protocol Migration: If your application currently utilizes legacy TLS versions, we recommend deprecating them in favor of TLS 1.2+ to ensure long-term security and compatibility.
• Proxying: We understand that some devices have hardware/software limitations that may not be able to use TLS 1.2+. In these cases, if you would like to maintain tracking for these devices, you could consider implementing a proxy server that accepts TLS 1.0/1.1 from end users and forwards the tracking data to Mixpanel Ingestion APIs via TLS 1.2+.

​

Support & Inquiries

​

Postgres Connectors now in Public Beta

​

New: Postgres Connector (Public Beta)

​

What it does

​

Why this matters

• Existing options often require costly third-party tools.
• Building custom sync scripts takes significant engineering time.
• Important data lives only in transactional databases.

​

How it works

• Connect your Postgres database directly from the Mixpanel UI.
• Sync tables from Postgres into Mixpanel without intermediate services.
• Compatible with all Postgres versions and major managed providers including:
  • DigitalOcean Managed PostgreSQL
  • Google Cloud SQL
  • Supabase
  • Neon
  • Amazon RDS
  • and more!

​

Try it today

​

SSO, Data Views, and Sensitive Data Classification now available on Growth Plans

​

What’s now included in Growth?

​

Secure access with SSO

​

Control visibility with Data Views

​

Protect data with Sensitive Data Classification

​

Raising the standard for self-serve analytics

​

AI-Powered Event Suggestions for Templates

​

Smarter event recommendations

​

Deprecation Notice: Legacy US-to-EU Data Forwarding ends July 2026 for EU Projects

​

Is my project affected?

• EU Projects created before August 18, 2025: If your implementation sends data to Mixpanel’s US Ingestion Servers (api.mixpanel.com), you may be affected by this change. Please review the action required below.
• EU Projects created on or after August 18, 2025: These projects already require direct ingestion to our EU Servers. No action is needed.

​

Required Action for EU Projects sending data to US Servers

1. Verify which projects have EU Data Residency: Navigate to Organization Settings > Projects and click into each Project to confirm whether Data Residency is set to EU.
2. Identify Traffic: In your EU Project(s), create an Insights Report and break down “All Events” by the API Endpoint ($mp_api_endpoint ) event property to determine which Ingestion Servers your events came from. $mp_api_endpoint=api-eu.mixpanel.com is EU and $mp_api_endpoint=api.mixpanel.com or api-js.mixpanel.com is US.
3. Update and Review Implementation: If your project has EU Data Residency, please follow the guides below that apply to your setup to ensure your data routes to our EU Servers.

• Javascript
• React Native
• Android
• iOS (Objective-C)
• iOS (Swift)
• Flutter
• Unity
• Python
• Node.js
• Ruby
• PHP
• Go
• Java

• Please update your Ingestion API Base URL to the EU Residency Server: api-eu.mixpanel.com

• Please contact the Partner’s Support Team for instructions on how to set the integration to point to Mixpanel’s EU Server URL.

​

Feature Flags — Group Cohort Targeting

• Target groups, not just users: When a flag’s Variant Assignment Key is set to a group key (e.g., company_id), the cohort builder automatically shifts its identity-dimension to that group (instead of users).
• B2B-ready rollouts: Build cohorts like “Enterprise companies with >50 seats” or “Organizations on the Pro plan” and target them directly for rollouts.
• Same cohort builder: Group cohorts are created in the existing cohort builder, scoped to the relevant group key — no new tools to learn.
• Combine with runtime targeting: Layer runtime properties (e.g., platform, region) on top of group cohort targeting with AND conditions for precise control.

​

Custom Alerts via webhook

• Project-level webhook configuration: Add and manage webhook endpoints in Settings > Integrations > Webhooks
• HTTP Basic Authentication: Secure your webhooks with username and password authentication
• Test connection: Verify webhook connectivity before saving your configuration
• Easy alert integration: Select your configured webhook from the “via Webhook” dropdown when creating or editing alerts

​

Annotations Timeline: Visualize Your Business Context

​

Timeline Visualization

​

Automatic Alignment

​

Interactive Exploration

• Hover over any annotation to preview its details
• Click to view the full annotation list, edit existing notes, or create new ones right from the timeline
• Filter by tag to focus on specific event types and hide the rest

​

Tag-Based Organization

​

Data Volume Monitoring Default On for New Enterprise Customers

​

Retiring /decide Endpoint Used in Older Mixpanel SDK Versions

​

How to check your project’s current SDK Version:

1. In an Insights Report, select “All Events” as your primary metric
2. Break down by “Mixpanel Library” and “Library Version” event properties

​

Mobile SDKs

1. Update to at least the minimum SDK versions listed below and
2. Explicitly enable this tracking in your initialization code via trackAutomaticEvents

• Android: v7.0.0+ | Initialization Guide
• React Native: v.2.0.0+ | Initialization Guide
• iOS (Objective-C): v.5.0.0+ | Initialization Guide
• iOS (Swift): v.4.0.0+ | Initialization Guide
• Flutter: v.2.0.0+ | Initialization Guide

​

JavaScript (Web) SDK

• JavaScript: v.2.45.0+

​

Mixpanel Data Inspector, now available for all Mixpanel JavaScript SDK users

​

📱 Session Replay is now available for React Native

• Answer the what and why in one place by moving seamlessly between reports and replays
• Find what matters faster by filtering replays with trusted Mixpanel events, properties, or cohorts
• Watch the complete user journey across your React Native iOS and Android apps

​

Feature Flagging: Runtime Targeting

• Target instantly: Evaluate flags using runtime properties like plan, device, or platform, or when they perform specific events tracked at runtime
• Stay accurate: Ensure flag decisions always reflect a user’s current state
• Reduce overhead: No persistence, no backfills, no user history required

​

Updated Date Range and Metric Block Guardrails for Insights Reports

​

Updated Date Range Guardrails for ‘All Events’ and Line & Column Charts

• For Line/Columns charts using “Hour” Unit, the report date range can be a maximum of 31 days
• For Line/Columns charts using “Day” Unit, the report date range can be a maximum of 12 Months
• For Insights Reports using “All Events”, the report date range can be a maximum of 93 days
• For Insights Reports using “Cohort Over Time” with Line/Column charts, the report date range can be a maximum of 93 Unit Intervals (i.e., 93 Days for Day Unit, 93 Weeks for Week Unit)

• Combine events into Custom Events or Saved Behaviors, which are not subject to the 93-day “All Events” limit.
• Utilize Time Period Comparisons for year-over-year analysis.
• Reduce the report date range, or create multiple reports with smaller date ranges in a single Board.

​

Updated Metric Block Guardrails

• Migrate some metrics to a new report.
• Utilize Saved Formulas if your report contains formulas.
• Combine multiple events into Saved Behaviors.

​

Dynamic Config for Flexible Feature Rollouts

• Go beyond on/off: Control UI, logic, and defaults with structured parameters
• Iterate faster: Update configuration instantly without redeploys
• Deliver tailored experiences: Serve different configurations to different users
• Reduce risk: Adjust behavior in production with minimal blast radius

​

Dynamic Segments

• Funnels broken down by your top 5 app versions
• Top 15 brands by weekly purchases
• Bottom 10 pages by visits

​

Expanded regional support for MCP

​

MCP Support for India and EU Projects

​

Getting Started

​

Session Replay: Heatmap Comparison Mode

​

See engagement differences at a glance with side-by-side heatmap comparisons

• Cohort: Free vs. Paid
• Experiment Group: Test vs. Control
• Browser: Chrome vs. Safari
• Time: Current quarter vs. Last quarter

​

Session Replay: Frustration Signals

​

Find user friction fast—view frustration signals in replays and analyze them in your reports

• Rage Click: When a user clicks the same spot multiple times in quick succession
• Dead Click: When a user clicks an interactive element that produces no visible response

• [Auto] Dead Click
• [Auto] Rage Click

​

Session Replay: AI Summaries

​

Let AI do the watching for you with accurate summaries that help you understand the “why” instantly

​

Filter at Item Level

​

Connect Your LLM Metrics to Mixpanel with Langfuse

• [Langfuse] Trace - Complete LLM interactions with cost, latency, and observation counts
• [Langfuse] Generation - Individual model calls with token usage and performance metrics
• [Langfuse] Score - User feedback and quality evaluations

• How do AI interactions impact user retention and conversion?
• Which users are driving the most LLM costs?
• Does user feedback on AI outputs correlate with product engagement?

1. Add your Mixpanel Project Token in Langfuse project settings
2. Select your Mixpanel region (US, EU, or India)
3. Enable the integration

​

Feature Flagging — Precision control for every rollout

• Own every stage of your rollout: Target specific audiences and ship with confidence. Start small, expand gradually, and stay in control at every phase of your release.
• Launch what matters, to who matters most: Gate features by subscription tier, geography, or behavior — using dynamic Mixpanel cohorts that update automatically as users engage.
• Move fast without breaking things: Safeguard reliability with kill switches, throttles, and instant rollbacks — plus audit trails, QA testers, and special role-based permissions to ensure stability and confidence at scale.
• One place to launch, learn, and grow: Run roll outs and experiments, analyze results, watch replays and tie them directly to real user behavior — all without leaving Mixpanel.

​

Mixpanel Data Inspector Browser Extension

​

Session Replay automatically appears in Event Metadata

​

Annotations, Now with Tags & Filters

• Tag & Filter: Add tags to your Annotations to categorize them and filter in your report so you only see what’s relevant.
• New Annotations sidebar: See all annotations for your report’s date range in one place.
• Annotations on all chart types: Previously, Annotations were restricted to time-based charts. Now, you can access this valuable context from any of your reports.

​

Mixpanel Model Context Protocol (MCP) Beta

​

How It Works

​

Key Benefits

​

Getting Started

​

Cohorts now in Lexicon

​

Updated Billing & Data Retention: Simpler Pricing, Enhanced Privacy

​

Expand Event Images in Context Panel

​

Growth customers can now buy custom volumes of session replay

• Existing customers: you can manage your plan directly, including purchasing additional replays, from the pricing page or from your organization details page.
• New customers: during your plan purchase, you can now directly add additional replays as you build your plan.

​

📱 Session Replay is now available for iOS and Android

• Answer the what and why in one place by moving seamlessly between reports and replays
• Find what matters faster by filtering replays with trusted Mixpanel events, properties, or cohorts
• Watch the complete user journey for web, iOS, and Android

​

Metric Trees

• Rally around KPIs: Align leaders to contributors on how every initiative ladders up to impact
• See impact instantly: Spot what’s changed, and why, from inputs to outputs
• Create accountability: Assign clear owners to each key metric and track progress
• Adapt with your strategy: Keep your tree up-to-date as priorities shift
• Drive action: Jump from metrics to contextual reports, discuss in real time, and log insights for traceability

​

Experimentation Reporting 2.0 - Trusted Insights, Maximum Impact

• All metrics supported: Measure impact on any new or existing Mixpanel metric
• Decisions you can trust: Analyze multi-variant experiments with robust statistical significance.
• Diagnose results: See the “why” with integrated experiment data in your behavioral analytics flow.
• One place for all your experiments: View and filter all active and past experiments, their results, and decisions made.
• See the complete picture: Link results with user behavior, cohorts, and session replays for the complete picture.

​

Save Column Widths in Tables

​

Saved Metrics

• Standardize Definitions: Define and save a metric definition once
• Share Metrics: Share your saved metrics with specific teams, individuals, or across your entire project to ensure everyone is using the same metric
• Reuse Across Workflows: Apply saved metrics across your reports, boards, and other Mixpanel features. Save time by using the source of truth.
• Update with a Click: When a metric’s definition changes, update it once and those changes will automatically reflect everywhere the metric is used.
• Clear Context: Automatically see more details about what’s in a metric definition before you select it
• Multi-Group Analysis: For customers with the Groups Add-on, you can now analyze metrics across different groups in the same report. More details here.

​

Heatmaps for Web

​

Customize Your Project Homepage

• Access Key Information: Direct your team to important documentation, onboarding guides, or key project data.
• Streamline Onboarding: Guide new users to intro reports and content that’s specific to your organization.
• Highlight KPIs: Put key KPIs front and center for your team by adding them to the Homepage Board.

​

Track key AI metrics

• Are customers even using my chatbot?
• How much value do they get from AI outputs?
• Do improvements to my agent drive higher retention?

​

Optimized Funnel Re-entry

• How many unique users converted irrespective of if it was their first attempt or not?
• How many total conversions were there, while counting simultaneous ongoing funnels?
• Which webpages led to drop-offs?

​

Global Sidenav

• More Screen Space: We’ve removed the top navigation bar to give you more space to work.
• Effortless Navigation: All your navigation is now on the left - making it easier to switch projects, create new content, and access Events, Users, Lexicon, and Cohorts seamlessly.
• Always Accessible: The navigation panel is always available as your navigate through Mixpanel - making it easier to get around.

• Top: Project switching, creating new content, search, and quick links to Events, Users, Lexicon, and Cohorts
• Middle: Boards - grouped into Pinned, Favorites, and Your Boards
• Bottom: Settings, Help, and advanced reporting features.

​

Enforce better governance with Data Standards

​

Enforce better governance with Data Standards

• Custom Rules: Define rules for naming conventions, event owners, descriptions, and uploaded images — all from the new Data Standards tab in Lexicon.
• Compliance Statuses in Lexicon: Events are automatically evaluated and flagged as compliant or non-compliant, with visual indicators for events that are misnamed or missing metadata
• Filters for Fast Cleanup: Quickly surface and fix non-compliant events using a new, dedicated filter view in Lexicon

​

Mirror Sync Mode for Redshift Warehouse Connectors

​

New features for enhanced B2B account analytics!

• Who are the power users within our strategic accounts?
• How active are users within our strategic accounts?
• How are users within our strategic accounts flowing through our activation funnels?
• What are potential upsell opportunities for our strategic accounts?

​

Introducing Autocapture from Mixpanel

​

Our Growth plan just got 100x more generous

​

Watch replays for any event — even backend events

​

Watch replays for any event—even server-side

• Replays for your most important events like purchases or signups—events typically tracked server-side or sent from the data warehouse. Now, you can see exactly what users did leading up to those moments.
• No more dead ends – Product teams track data in many ways, and now, instead of hitting empty playlists for many of your events, you can watch replays seamlessly across all data sources.
• Complete view of the user journey – Diagnose issues, optimize funnels, and improve your product experience with replays that work across client-side and server-side data.

​

Mixpanel for Startups now provides over $150k in value

• Advanced analytics capabilities
• No feature gates
• 500K Session Replay recordings
• 1B annual events
• Unlimited team seats
• World-class support
• And more!

​

Pin Filters to Boards

• Limit Filter Values: Improve Board clarity by limiting the number of filter values displayed. This is particularly helpful when you have a filter with a large number of values, allowing you to show only the most relevant options. For example, limit a “Country” filter to only include countries within a specific region.
• Start Filter with Nothing Selected: Guide users towards specific filtering options by pinning a filter option to the top of a board without applying any filter values. This gives anyone using the Board quick access to a filter without automatically updating the data in the Board for all users. For example, pin a “Region” filter to a board with nothing selected. By default, users will see global data and will have quick access to filter the reports down to a particular region.

​

Session Replay is now available on Free and Growth plans

• Customers on the Free plan have access to 10k free replays per month.
• Customers on the Growth and Enterprise plans have access to 20k free replays per month.
• Additional custom volumes of Session Replay are available as an add-on purchase for Enterprise plans.

• Switch your plan to the latest Free plan, which includes 1M monthly events and 10k session replays. You can make this switch directly from the pricing page.

• You’re on the latest plan if you purchased or edited your plan after April 2024. If you’re not sure if you’re on the latest plan, you confirm on the pricing page - if you see ‘Make the Switch’ on the Growth plan, then you are on an older version.
• You can make the switch to our latest plan directly from the pricing page.

​

Add verification tags to your data

• Badges in Lexicon: We’ve added a badge next to verified Events, Behaviors, Formulas, and Custom Events
• Verification Context: Hovering over badges displays who verified the item and when, adding accountability and transparency
• Verification Button in Details Page: On each item’s details page, you can verify it with a single click
• Dedicated Category in Query Builder: We introduced a Verified category in Query Builder so users can quickly filter to see only trusted content
• Verified Badge in Query Builder Context Panel: In the footer of the Query Builder’s context panel, the verified badge shows up, reassuring users that they’re working with golden metrics

​

India Data Residency for Mixpanel

​

Choose colors for your segments

• Highlight a particular segment for emphasis
• On boards with the same breakdown repeatedly, set the colors for segments so they can be aligned across the board

​

Set units for your metrics

• Create a % based formula, and add the % unit so it’s clear what the metric is measuring
• Revenue based metrics, adding a $ symbol to know what currency is involved

​

Mixpanel Revenue Analytics

• How much new revenue has been generated by this product launch? Has it grown by more than 5%?
• Why has LTV/CAC reduced, i.e why has cost of acquiring a valuable customer gone up? Which user segments are driving this?
• Which product SKUs is contributing to the most upsell revenue? Is NRR (net revenue retention) also going up accordingly? Does it differ by company size?

​

Mixpanel in your language

​

Mixpanel Session Replay is Now Available

​

Pick time ranges down to the minute

• Look at a metric as a trend for under a day
• Zoom into your data on trends
• Share insights on a smaller timeframe without having to zoom in again

​

Color Themes

​

Axis Customization

• create a secondary y axis on the right hand side to show data of different scales
• determine the axis thresholds, so you can zoom in or out
• add labels to make what you’re measuring more clear
• determine the unit and decimal precision of your axes

​

Know where you are with a persistent navigation panel

​

Mirror Sync Mode for Warehouse Connectors

​

Home

• Your Recents: your most recently viewed reports and boards
• Your Product: this section is default populated with the top insights reports in your project, you can customize and change which insight report you’d like to display on Home
• Top Boards: the most popular boards in your project
• Suggested Creators: people in Mixpanel who are building boards and reports that we recommend checking out
• Recent Users: a list of recently seen users on your product
• New Events: a list of newly tracked events in your project
• Resources: a list of resources that are also available in the top navigation

​

Column Chart Visualization

• Visualize and compare customer segments by behaviors or engagement over time
• Compare product sales performance across different regions or customer types
• Compare funnels or retention metrics
• Visualize monthly new sign-ups, active users, and churn rates
• Present financial trends and health over time

​

AI Chatbot and Search in Mixpanel Docs

1. What should be the first event I track?
2. How do I migrate off Google Analytics?
3. How do I calculate time spent?
4. How do I import Snowflake data?

​

Save and Reuse Funnel and Retention Behavior definitions

​

Plot Insights, Funnels, and Retention on the same chart

• compare retention of different actions on the same retention curve chart
• see how the conversion rate for different steps in a funnel trend over time in the same chart
• see funnel and retention metrics in a table visualization of your board
• use table, pie, stacked bar and stacked line visualizations for funnel and retention metrics
• build a detailed table of funnel metrics in one space
• plot different types of metrics on the same line chart
• make formulas that use funnel and retention metrics

​

Ask your questions in natural language with Spark AI

​

Merge data from different events on-the-fly with Borrowed Properties

​

Merging data from client-side to server-side

• Scenario: You want to understand which restaurant category leads to the most confirmed purchases.
  • “Order placed” is a client-side event that has a property called restaurant category.
  • “Transaction completed” is the server-side event of interest that you’d like to break down by restaurant category.
• Solution: Borrow the restaurant category property from “Order placed” onto “Transaction completed” and poof! It’s like “Transaction completed” always had the restaurant category property.

​

Analyzing across two different teams

• Scenario: One team created a “Speed Mode” feature that runs the app faster. There’s a “Speed Mode” event with the property Speed Mode Enabled.
  • Another team wants to know how Speed Mode impacts how many pages are viewed. But the “Page View” event doesn’t have the Speed Mode Enabled property.
• Solution: Borrow the Speed Mode Enabled property onto “Page View” and teams can instantly understand how page views differed when Speed Mode was turned on.

​

Subscribe to Boards for ongoing notifications on metrics

​

See what actions lead to retention with Behavioral Properties in Retention

• Summarize user activity after the starting event, whether it is a count of events, or a summary of properties on those events.
• Set that summary of activity in a timeframe, for example, the number of times a user does the specified activity within 7 days / 1 hour / 30 minutes of the starting event.
• Uncover what activities within a certain timeframe correlate with the how often your users do the action you want them to do in the long term.

​

Compare against the best with the Benchmarks 2024 Report

​

Set your visualization to WTD/MTD/QTD/YTD

• Week to Date (WTD): The period from the beginning of the current week up to the present day.
• Month to Date (MTD): The interval starting from the first day of the current month up until the current date.
• Quarter to Date (QTD): The time span from the start of the current quarter (three-month period) to today.
• Year to Date (YTD): The duration from the beginning of the current calendar year to the present day.

​

Measure revenue drop-off at each funnel step

1. Can determine which page a user lands on (sale, men’s wear, etc) ends up with the most money spent at checkout. All pages might have similar conversion rate to purchase, but some might drive more revenue at checkout.
2. Can shift marketing spend to the industry (Healthcare, Fintech, etc) that have the highest average revenue when they purchase.

​

Expanded Time To Convert functionality in Funnels

• Who are the users that look the lowest amount of time to signup after viewing our new landing page?

• How many users converted through our signup funnel based on how quickly they went from step 3 (Upload Media) to step 4 (Invite Friends)?

• Do prospects purchase faster when their time to convert from viewing a product to adding it to cart is quick?

​

Segment users by their behaviors in Funnels

1. You can analyze how often one step of a funnel was done and how that contributes to overall conversion:

• Insight: users who watch more videos subscribe to channels at a faster rate.
• Result: when a user finishes a video, autoplay another similar video in an attempt to keep them watching more.

2. It’s also possible to learn how actions outside of your funnel influence overall conversion or certain steps. We’ve built this workflow so that you don’t have to put arbitrary steps into your funnel:

• Insight: for the users who completed the signup funnel, most of them read help docs over 10 times before doing so.
• Result: make help docs more apparent at the beginning of the funnel.

3. The other unique functionality to Funnels Behavioral Properties is the ability to decouple the breakdown step from the metric step. This is useful to answer questions about whether the frequency of a step in a funnel influenced a different step:

• Insight: users ****who complete step 1 (product view) to step 2 (add to cart) more often have a higher rate of converting from step 2 (add to cart) to step 3 (purchase).
• Result: when a user adds an item to the cart, show them a pop up with other related items they might also want to add to cart.

4. Use the Aggregate Property per User breakdown to segment metrics by things like time, cost, or “variety”.

• Insight: Users who add a wider variety of brands to cart have a higher rate of purchase.
• Result: Create Black Friday landing page to have an assortment of goods rather than focused on one specific category.

5. Set a Behavioral Property as a filter to dig deep into a select group of users who are behaving a specific way in the funnel

• Metric: Users that added at least five items to their cart before purchasing.
• Result: Can grab their email and send them a note when there is an offer for another five items at a different date.

​

Get alerted when product experiences break

• Conversion Rate
• Unique Converting Users
• Total Conversions
• Time to Convert
• Sum of a property
• The metrics above, but for specific step ranges in a funnel

​

Track your ad performance metrics in less than 10 minutes

1. The number of Ad platforms has grown, and marketers want to leverage these channels. Rarely do you advertise only on 2 platforms: Google and Meta.
2. Warehouses have fast become the central location of housing all a company’s data. Considering this, ad-networks are making it easier to export ad performance data (spend, clicks, impressions) to the warehouse.

​

New Experience and Features in Funnels and Retention

​

Funnels Report Changes

• Funnels is getting revamped so that your funnel definition as well as the way you measure your funnel will be displayed in the query builder at all times.
• You can explicitly define which steps of the funnel you are interested in.
• More chart types are available across all different funnel metric measurements.
• Time to Convert is available as a measurement, if you are looking to see a trend or summary of your conversion times.
• Time to Convert is available as a breakdown, if you are interested in seeing something like a distribution of conversions, by their conversion time.
• Frequency per User is available as a breakdown.

​

Retention Report Changes

• Retention is getting updated so that your retention behavior definition as well as the way you measure your retention behavior will be displayed in the query builder at all times.
• You can explicitly define which retention group you are interested in.

​

New Analysis Capabilities

​

Build and Visualize More Metrics, Faster

​

See Revenue Drop off in Funnels

​

More Time to Convert Options

​

Alerts of Funnel Metrics

​

Behavioral Properties in Funnels

​

Behavioral Properties in Retention

​

Be notified of major shifts in data volume

​

Event Approval now supports new property detection

​

Easier to use Event & Property Menus

​

Event Menu

​

Property Menu

• Frequency per User: understand how often users did an action and correlate it to another action
• Aggregate Property per User: understand the value of an action and correlating it to another action
• Attributed by: understand which touchpoints in a user journey impacted conversion
• Duration: find the time spent between two continuous events, like Page View

​

Find the right data more easily with Event Context

• Embedded image of the event
• Teammates that recently queried the event
• Other reports that query the event
• Event Owner, who you can contact for follow-up questions

​

Track your Web Analytics on one Board

• User Metrics: understand more about the users that visit your website (how many new users, how many returning users, where are they from, and more)
• Session Metrics: track all the key session metrics (session start/end, bounce rate, average session duration, what source did they come from, and more)
• Page Metrics: find which pages provide the most valuable and engaging content to users (page exits, average page views per user, and more)

​

Measure how long users view webpages

• Your blog might have 100s of views, but how do you know if users are actually reading all the content?
• Users are reaching your signup page, but are they moving through that experience quickly or getting stuck?
• Two different pages are getting similar views, but one is converting more sales than the other - are users finding content more engaging on that page?

• What blog content are our users finding the most engaging? (find the average time spent on blog pages)
• Which pages are users not finding any value from? (find the pages that have an average visit time of less than 10 seconds)

​

Manage channel definitions with Channel Classifier

• which channels drive most of the traffic towards our website?
• which channels send users that are more likely to make a purchase?

1. Add a new Breakdown and select “Create Custom”
2. Select “Insert Example” in the next menu, and choose “Channel Classifier”
3. Make any edits you need to channel definitions, change the title to “Channels”, and click save

​

Save Formulas for reuse and metric standardization

• Every time you need to calculate Bounce Rate in a new report, you have to create a formula from scratch
• Other people in your organization don’t know how to define Bounce Rate, so they will figure out their own definition that might not fit the context of your business
• There’s no way for the person in your organization that manages the analytics tool to set a standardized Bounce Rate metric that everyone can trust is accurate

​

Databricks now supported with Warehouse Connectors

​

Lookup Tables Import now supported with Warehouse Connectors

​

Count a Unique user towards one segment

• If you are looking to answer questions focused on the segment - how many users watched Taylor Swift’s Movie or watched Squid Game, you want to count a user across every video they have watched. Choosing the count “per segment” option here
• If you want to understand the “last value of” - what was the last item that my users purchased in the past seven days? You would select the “last time” option within Uniques to answer this question.
• If you are looking to answer how your users are distributed across segments - I have 2000 users, how are they distributed across video category? Also, I’d like to consider their last watched category as their most recent preference to target them? Choose the count “last time” option here

​

Iterate on existing reports faster than ever with a new workflow

• On an existing Board, you see a purchase conversion funnel filtered for United States in the last 60 days, and broken down by age group.
• You want to examine what the funnel looks like when broken down by city instead of age group.
• After changing the breakdown, the results look significant to track, so in 1 click you can save this iteration as a new saved report.
• On the original Board, the new report iteration is automatically added to the bottom of the Board.

​

Redshift now supported with Warehouse Connectors

​

Plot Profile Metrics alongside other Metrics

​

Workflow Improvements in Insights Report

• The default measurement has changed from Total Events to Unique Users
• Total Per User has been updated to Frequency Per User

• DAU/WAU/MAU has moved under Unique Users (click on the “>” button)

• Metrics can be measure to Rolling or Cumulative in the “Advanced” menu, which means it’s now possible to compare a rolling/cumulative metric with metrics using a different count
• You can also set a Formula to be Rolling or Cumulative
• This allows for comparisons that aren’t bottle necked by needing all metrics to be Rolling or Cumulative, for example, you can set a “target metric” in the same analysis as multiple cumulative metrics to visualize how long it will take for a trend to reach a goal.

​

Focus on the right metrics with Hide/Unhide

​

Formulas now behave as metrics

​

Finding a template is easier than ever

​

Automagically answer questions with Starter Board

​

Warehouse Connectors now supports importing Users & Groups

​

Manage implementations more easily with event metadata

• Who first queried an event?
• When was it first tracked?
• Which people queried it most recently? When?

​

Fluid, flexible organization with Boards on Boards

• Product Focus Area Boards on General Product Team Board
• Feature Launch Boards on Enterprise Team Board
• Landing Page Deep-dive Board on Growth Team Board, on Company Board

​

Find what’s impacting conversion with Attribution

​

Introducing Warehouse Connectors: Sync event data from Snowflake & BigQuery

• Application database tables: Signups, Reports Created, Dashboards Created
• Salesforce data: Opportunity Created, Account Created, Account Upsell
• Support data: Ticket Created, Ticket Resolved
• Billing/Consumption data: Invoice paid, subscription renewed
• Ad spend data: Click-through rate, cost per click, Google Ads spend
• Clickstream data from Snowplow: Views, clicks, etc.

• What is the % of sales opportunities do we win? What is the average deal size in North America?
• Which campaigns account for the most revenue? What is the breakdown of the ARR of customers that use this feature?
• What is our average time to resolve a ticket?

​

Troubleshoot better with a new design for Boards without data

• Charts that show “no data” occur when an event has been tracked in the last 30 days, but a selected filter or date range result in no data for the report.
• If the report is configured with an event that hasn’t been tracked in past 30 days or has never existed, the faded sample report will appear.

• If you set up a report before this event starts being tracked, the report you create will show a faded out sample report like above.
• As data starts flowing, the report will populate as expected.
• If you set the date range on the report to a day where no one signed up for a subscription, the report will show “no data” because there were no subscription events tracked that day.

​

You can now move Boards between projects with Move

1. An organization has Project A and Project B that support different products and teams within the organization.
2. Team A has some fantastic Boards that have been well received by leadership and executives.
3. Team B would like to replicate these reports without having to build them all from scratch.

​

Discover purchase behaviors with Cart Analysis

• Size: Buckets carts by the number of items they contain.
• Distinct Count: Count the number of carts that contain a specific brand or category.

​

Correlate user actions to key outcomes with Behavioral Breakdowns

• When trying to get users to follow more accounts, you see that users who comment on 5 pieces of content within a week have a higher rate of following others. So, you make the comment button more accessible to decrease the friction it takes to comment.
• To get more users signed up for your credit card, you target your emails to users that spend, on average, over $100 every time they shop on your eCommerce store because that segment is more likely to apply for a credit card.

​

Learn how users engage with your marketing tactics

• UTM Tags (default: on) — automatically adds these parameters to all events:
  • utm_source: track the source where traffic is coming from, including a website or advertiser
  • utm_medium: track the advertising medium, including email and banner ads
  • utm_campaign: track the campaign name associated with the traffic
  • utm_content: track the specific link within in an ad that a user clicked
  • utm_term: track keywords associated with campaigns
  • Initial UTM: tracks the first time a user reaches any of the above parameters
  Tracking UTM tags help fuel attribution analysis so you can understand which campaigns, ads, or content is contributing the most, or least, to conversion.
• Page Views (default: off) — auto-track page views to build metrics like:
  1. Total Views: identify top performing pages to learn what content your users like best
  2. Bounce Rate: percentage of visitors who leave your website within 10s of viewing it
  3. Conversion Rate: percentage of visitors who complete a key action after visiting a page.
  Tracking the performance of your pages is the main way to understand if your website is driving value to your users and business. If you want to get started with web analytics, turning on auto-tracking pages can help you get started.

​

Track key ad metrics

• Compare campaigns and how they affect cost-per-click to borrow strategies from well performing campaigns into poor performing campaigns
• Track the return-on-ad-spend across all ads to determine what channels need an increase in investment
• Compare different versions of an ad and compare which one has the higher click-through-rate to learn what copy, imagery, or other aspects resonate most with your audience

​

Vet new events and ensure data trust with Event Approval

1. Provide a “stamp of approval” by making an event visible
2. Let an event continue to be hidden if you’re unsure if it was implemented correctly
3. Delete events that are mistakes

​

Get ahead of issues with Anomaly Detection and Root Cause Analysis

• Alerted in #marketing Slack channel of a major drop in traffic for a key content landing page. From the Root Cause Analysis, see from last touch breakdown that there’s an issue in a paid ad campaign no longer driving traffic.
• Alerted via email of a major drop in your team’s recent feature launch engagement. From the Root Cause Analysis, see from browser breakdown that there’s a severe drop-off for Safari due to a new bug.
• Alerted in #engineering Slack channel of a major drop in DAU. From the Root Cause Analysis, see that the drop is driven by users in APAC, coinciding with holiday of Lunar New Year.

​

Explore analysis better with Discover

• Find existing analyses: filter searches by the teammate or object type (Board, Insights, Flows, etc.). Build off someone’s previous work instead of redoing an analysis.
• Onboard new teammates: new people can quickly get their bearings by discovering the most popular analyses, or by exploring what top builders in the organization are measuring.
• Get inspired: browse what your teammates measure or how they organize their Boards, and be inspired to create similar high-quality analyses

​

Compare metrics side-by-side in one table

• Focus on the performance of a specific metric by 1) selecting a metric to sort your segments by, and 2) specifying it as ascending or descending order.
• Treat each data point as its own row in Ungrouped View, or preserve the hierarchy of your breakdowns in Grouped View.
• Control how many segments are displayed, so you can focus on the most relevant data.

• As a product manager, you can consider offering localized content that is tailored to the needs of users in specific countries and cities that are not performing well.

• As a growth marketer, you can compare how an increase in marketing spend since last month has effected the key metrics across marketing channels.

• As a product manager in e-commerce, you can determine what product you no longer want to sell by surfacing which items have the worst performing conversion.

​

Easily create and manage Custom Alerts

• When an important metric reaches a target, such as if “sign-ups” in “Japan” reaches 1000
• Monitoring unexpected behavior (or potentially faulty data), such as when any event in any segment changes by more than 25%

​

Explore new questions with Custom Buckets

​

Calculate retention based on a calendar interval

• Your app or service has one engagement a day, so you want to capture the daily sessions that fall outside of the 24-hour window but occur on the next calendar day.
• There’s a marketing campaign running week-to-week, so you can scale weekly marketing spend based on calendar week retention increasing or decreasing.
• You need to align your retention metric to a monthly or quarterly calendar interval when sharing out retention performance to investors.

​

Embed Mixpanel in Figma, Notion, Coda, and more

​

View Users now available in Flows & more charts

• Flows report
• Trends Chart in Funnels, Retention, and Retention Frequency report
• Frequency Chart in Funnels report
• Top Paths Chart in Funnels report
• Time To Convert Chart in Funnels report
• Metric Chart in Insights and Funnels report
• Pie Chart in Insights report

​

Add your Insights Table to Boards

​

Other Updates

​

Collaboration just got easier with Boards

• Text cards: Add text to share the reasoning behind tracking any metric (with support for rich text formatting!)
• Media cards: Give more color with a screenshot or feature walkthrough with YouTube, Vimeo, or Loom, or just spice things up with great memes
• Adjustable card height and width: Insert, drag, and resize cards to make your analyses more organized and readable
• Viewer transparency: Hover over the top right corner to quickly see who has recently viewed your Board, so you can know your impact

​

Mixed Improvements in Mixpanel

• Report tabs have been adjusted and color-coded to help you easily recognize where you are during an analysis.

• The query builder is much easier to scan, all thanks to the new way of adding event and cohort blocks via the header of each section.

• Query blocks feel super reactive with their new design that reflects all the possible states they can be in.

• Headers, like Event & Cohorts, stick to the top so you don’t have to scroll back up to add other query blocks.

• We’ve added arrow controls for a quicker way to input your number of steps in Flows report.
• Dragging and dropping query blocks that are partially populated (uncompleted) is now possible across the query builder.

​

Other updates

• Flows report has been made even more intuitive - hover over a path to find the percent of users who performed that next step, and left-click on an event to pull up the action menu.

• Dashboards feel quicker than ever now that loading times for report editing in a Dashboard have decreased considerably.
• Build and rebuild your Dashboards faster than ever with supported Undo (⌘+Z) & Redo (Shift+⌘+Z).
• Render optimizations to data tables have helped them feel snappier and scroll much smoother.
• All dates in Mixpanel have been streamlined to one format, for example, Thu Jul 14, 2022 7:00 AM.

​

Accurate Event Ordering with Millisecond Precision

1. You need to update your SDK to ingest events with millisecond timestamps. All previous versions only track at second precision. The minimum versions that support ms time stamps are as follows:

• Swift - 3.3.0
• Obj-C - 4.2.0
• Android - 6.3.0
• Flutter - 1.6.0
• React Native - 1.5.0
• Unity - 3.3.0
• Javascript - historical versions have already been tracking ms timestamp. No action is to be taken if using this SDK.

Note: If you are sending data into Mixpanel via a CDP or the DWH, no change is required at your end if you’re already tracking data at ms precision.

2. Only forward-looking data will be tracked at ms precision. This means that once you update your SDK, it will take some time to accumulate data with ms precision before you can see it reflected in your analysis.

​

Sessions improvements and new functionality

• Property-Based Sessions: have your own parameters that define a session? No worries - simply attach a Session ID property to your events, and Mixpanel will register all instances when a session starts and ends. Even if your sessions are complex — start from multiple events, have a max duration of 6 hours, and end after 30 minutes of inactivity — Property-Based Sessions can manage these parameters.
• Session Properties: borrow any property from the events that define a Session Start or Session End to break down your user engagement data like never before.

​

Reorient your view of charts and tables

​

Layout Controls

1. Chart Focus: expand your chart so it is the only focus
2. Split View: split screen between both your chart and table
3. Table Focus: hide the chart completely to view the full, un-collapsed table

​

Visual Grouped Sort

​

Before

​

After

​

Uncover user insights with View Users

​

Faster Workflows for Speedy Report Building

​

Improved conversion analysis in Flows

​

Clarify context with more Lexicon support

​

Measure performance better with relative comparisons

​

Tell a richer story with text on dashboards