Data Model: How Mixpanel data is organized

{
  // The name of your event
  "event": "Played Song", 

   // A dictionary of properties to hold metadata about your event
  "properties": { 

    // The Mixpanel token associated with your project. You can find your Mixpanel token
    // in the project settings dialog in the Mixpanel app. Events without a valid token
    // will be ignored.
    "token": "6972694d809c7390676a138834f8c890",

    // The time an event occurred. If present, the value should be a Unix timestamp
    // (milliseconds since UTC epoch). If this property is not included in your request,
    // Mixpanel will use the time the event arrives at the server. If you're using our mobile SDKs,
    // it will be set automatically for you.
    "time": 1601412131000,

    // An IP address string (e.g. "127.0.0.1") associated with the event. This is
    // used for adding geolocation data to events, and should only be required if
    // you are making requests from your backend. If IP is absent (and ip=1 is not
    // provided as a URL parameter), Mixpanel will ignore the IP address of the request.
    "ip": "203.0.113.9",

    // A unique identifier for the event. Mixpanel uses this to deduplicate events in the case
    // of retries or network failures. Events with the same (event, time, distinct_id, $insert_id)
    // are considered duplicates. 
    // We recommend generating UUIDs for $insert_ids. Our SDKs do this automatically.
    "$insert_id": "5d958f87-542d-4c10-9422-0ed75893dc81",

    // The value of distinct_id will be treated as a string, and used to uniquely 
    // identify a user associated with your event. If you provide a distinct_id property
    // with your events, you can track a given user through funnels and distinguish 
    // unique users for retention analyses. You should always send the same distinct_id
    // when an event is triggered by the same user.
    "distinct_id": "john.doe@gmail.com",

    // You can also specify any arbitrary properties you want to track as metadata
    // about the event
    "app_version": "1.1.34.694.gac68a2b3",
    "song_id": "0wwPcA6wtMf6HUMpIRdeP7"
}